Expert Customer
Acquisition Team
For Founders

Expert Customer Acquisition Team for Founders

Experienced and passionate advisors who take action and execute

We are a seasoned team that is passionate about investing our time in companies that we truly believe in and that have a proven product that is ready for scaling customer acquisition in the USA. We not only provide guidance but also execute customer acquisition strategies to produce tangible results. Our approach is focused on working collaboratively with our portfolio companies to build sustainable and successful businesses for the long term.

Accelerate growth while reducing risk

We have a broad range of expertise that is ideal for the early growth phase in identifying what works and what doesn't for your company across multiple channels. Our approach emphasizes minimizing marketing spend and considering lifetime value cash flows, enabling us to expedite growth while keeping costs low and reducing risk. We accelerate your transition to growth from years to just a few months. That will allow you to answer the most important questions, faster. Where do we stand in customer acquisition potential? What reasonable goals can we achieve with current resources? How much funding do we need for more aggressive growth plans?

Ready to start the conversation?

CONTACT US

Free up your time

Free up your time - let us handle
customer acquisition

As a business leader, your plate is already full. Between product development, team management, managing cash flow, raising capital, and everything else that goes into running a business, it can be hard to find the time and resources to focus on customer acquisition, especially if it is not your area of expertise. That's where we come in. Our team has the expertise and resources to handle all aspects of your company's customer acquisition strategy, allowing you to focus on what you do best. We'll also act as a sounding board for strategy and other areas of your business, providing the support you need to achieve your goals.

Why Startups Fail

1%
Not understanding market demand
1%
Not implementing correct marketing strategies
1%
Team problems

Identify internal resource needs before hiring

Instead of spending 6 to 12 months building a marketing team with middle managers who may consume more of your time and lack expertise in a wide range of disciplines, we offer a less risky and efficient alternative. With our expertise, we can quickly establish a strategic customer acquisition plan based on actual data, allowing you to focus on other areas of your business. Once we have a plan in place, we can even help you hire internal marketing resources and train them to transition some of the operations in-house if desired as specific roles become a full-time job for an individual with expertise in that domain.

Impressive track record of success

Our team of executives has over 25 years of experience each in growing both B2B and B2C SaaS and ecommerce businesses. We've been working together for over 17 years, growing businesses from just a few new paid customers per day to thousands per day with acquisition costs that are only 20% to 50% of the lifetime value.

Impressive track record of success

Our team of executives has over 25 years of experience each in growing both B2B and B2C SaaS and ecommerce businesses. We've been working together for over 17 years, growing businesses from just a few new paid customers per day to thousands per day with acquisition costs that are only 20% to 50% of the lifetime value.

The transition from early adopters to mainstream customers is one of the most formidable challenges that a startup faces. It requires a shift from selling what the product can do to selling what the product can do for the customer.
- Steve Blank, entrepreneur and author
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Expertise across multiple channels and disciplines

We have extensive experience and expertise in performance marketing and strategy including every aspect of the customer journey from prospect to paid customer:

Customer acquisition channels:

  • Search engine marketing (SEM)

  • Search engine optimization (SEO)

  • Paid social media

  • Organic social media

  • Email marketing

  • Podcasts (endorsements and produced)

  • Terrestrial and Satellite Radio

  • Streaming Audio (Pandora, Spotify, iHeart, and more)

  • TV (linear and streaming/connected/OTT)

  • Influencers

  • Direct mail (traditional and programmatic)

  • Referral Marketing

  • Print Ads

  • Telemarketing

  • Public Relations

  • Sales

Revenue growth strategies

  • Customer value proposition messaging

  • Website conversion rate optimization (CRO)

  • Customer Lifecycle management

  • Retention and win-back campaigns

  • Product management

  • Account management

  • Business development

  • Customer Service

Revenue growth strategies:
Customer acquisition channels:            

  • Customer value proposition messaging

  • Website conversion rate optimization (CRO)

  • Customer Lifecycle management

  • Retention and win-back campaigns

  • Product management

  • Account management

  • Business development

  • Customer Service

  • Search engine marketing (SEM)

  • Search engine optimization (SEO)

  • Paid social media

  • Organic social media

  • Email marketing

  • Podcasts (endorsements and produced)

  • Terrestrial and Satellite Radio

  • Streaming Audio (Pandora, Spotify, iHeart, and more)

  • TV (linear and streaming/connected/OTT)

  • Influencers

  • Direct mail (traditional and programmatic)

  • Referral Marketing

  • Print Ads

  • Telemarketing

  • Public Relations

  • Sales

textured-blue-background-2500

Expertise across multiple channels and disciplines

We have extensive experience and expertise in performance marketing and strategy including every aspect of the customer journey from prospect to paid customer:

Customer acquisition channels:

  • Search engine marketing (SEM)

  • Search engine optimization (SEO)

  • Paid social media

  • Organic social media

  • Email marketing

  • Podcasts (endorsements and produced)

  • Terrestrial and Satellite Radio

  • Streaming Audio (Pandora, Spotify, iHeart, and more)

  • TV (linear and streaming/connected/OTT)

  • Influencers

  • Direct mail (traditional and programmatic)

  • Referral Marketing

  • Print Ads
  • Telemarketing

  • Public Relations

  • Sales

Revenue growth strategies

  • Customer value proposition messaging

  • Website conversion rate optimization (CRO)

  • Customer Lifecycle management

  • Retention and win-back campaigns

  • Product management

  • Account management

  • Business development

  • Customer Service

Lean, nimble and ROI focused

Our approach is based on efficient marketing spend. We have access to low cost media opportunities only available to large companies. We can create all content - design and copywriting in-house to minimize additional costs. We start testing small with marketing budgets as low as $5K but we can scale quickly when the ROI is positive and the payback period is acceptable to manage cash flows. We have managed over $100M in annual marketing spend; we know how to scale for success.

A highly impactful strategic investor

We are not a marketing agency and we are not consultants. We are a team of executives ready to partner with you to change gears into growth mode. Think of us as a strategic investor who instead of injecting cash, provides you with a flexible team of advisors and executives to help you lay the foundation for your next growth phase. We only partner with companies we believe in since we get compensated with equity plus a moderate cash amount.

Secure your investment with our data-driven approach

With a detailed marketing plan and proven results showcasing paid customer acquisition growth, lifetime value, spend, and ROI, our approach not only accelerates growth but also provides peace of mind for current and potential investors. Our team of advisors, data-driven strategies, and efficient marketing spend act as an insurance policy for both investors and founders, increasing the likelihood of success and enabling you to focus on your core competencies.

Ready to supercharge your growth?

CONTACT US