Sebastian Buerba
Marketing, Product, M&A, Business Development | Former Chief Marketing Officer at Stamps.com
Sebastian Buerba is a versatile hands-on executive with extensive experience spanning strategy, marketing, product, ecommerce, M&A, operations, business development, UX design and even coding and building AI models. He has worked for small, medium, and large firms and played a key role in a $6.6B sale to private equity but has also built a successful global molecular gastronomy startup with $1M in annual revenue with no employees and no previous industry experience.
Sebastian is data-driven, passionate, and entrepreneurial with a soft spot for good design. He excels at identifying compelling value propositions that effectively address customer needs and establish trust in the product. Sebastian deeply believes in focusing on cost-effective marketing strategies and tactics as it helps businesses stretch their marketing dollars further to maximize ROI and encourages the team to ensure they are investing in the most effective channels for the target audience.
With a degree in Electrical Engineering and a Master's degree in Telecommunications from Instituto Tecnológico de Buenos Aires, Sebastian also holds an MBA with honors from The Anderson School of Management, University of California, Los Angeles. Sebastian enjoys traveling around the world, spending quality time with his family, and building things with his son.
Eric Nash
Online Marketing, Social Media, Content Strategy, PR | Former VP Marketing at Stamps.com
Eric is a hands-on online marketer with a track record of achieving unthinkable multi-year channel growth. Throughout his career, Eric has demonstrated a remarkable talent for identifying untapped opportunities where others may see none, improving conversion and reducing costs by utilizing a data-driven approach to campaign management. He has a unique ability to think outside the box and generate creative solutions, rather than simply following the latest marketing trends.
As a paid search expert for domestic and international markets, Eric has managed annual spend of over $20 million across all search platforms for multiple brands. His philosophy of "always be testing" and giving accurate attribution to other channels has consistently generated new opportunities to grow revenue. Eric focuses on ensuring that all incremental spend has a positive ROI. Unlike most in the industry, Eric will not use averages to mask negative ROI segments. He truly makes every dollar work for you.
Eric recognizes that relevant and high-quality content is essential to SEO and social media success. He has implemented winning programs that utilize video, infographics, whitepapers, and articles achieving top-ranking positions on search engines while also maintaining an engaging presence on social media platforms.
Eric graduated from California State University, Long Beach with a degree in Business Administration. As a former professional skateboarder who competed against Tony Hawk, he loves to "grind the lip" skateboarding in empty swimming pools when he is not working. He also enjoys spending time with his wife, two kids and their German Shepherd.
Mark Krojansky
Multi-Channel Marketing, Offline Media, Inside Sales, Strategy | Former SVP Marketing at Stamps.com
Mark is a seasoned executive who understands the importance of using a variety of marketing channels, beyond online, in order to achieve successful customer acquisition strategies. Not all customers respond the same way to specific channels and relying on just one channel can eventually lead to plateauing or even declining results. Incorporating offline channels like direct mail, podcast, radio, TV, or inside sales can leverage extensive business and consumer data, and create synergies that can improve the overall return on investment.
So why do so many companies disregard offline? They often think it’s too expensive or they lack the expertise to run them. That’s where Mark comes in. He has a track record of launching successful cost-effective tests for multiple brands, scaling highly responsive campaigns and leveraging affordable, high-quality media often overlooked by the big brands. Mark is also widely recognized as a pioneer in podcast advertising, thanks to his winning formula that enables hosts to create impactful endorsements and convert listeners into trackable customers. There are so many different ways to reach your target audience efficiently and Mark will find you the right ones.
Mark graduated from the University of California, San Diego with a degree in Political Science and lives in the South Bay with his wife and two kids. When not listening to his favorite podcasts, he’s likely coaching his daughter’s softball team or son’s basketball and baseball teams.
Steve Mueller
Strategy, Design, Copy, UX, Video | Former VP of Creative at Stamps.com
Steve Mueller has over 25 years of experience across a diverse portfolio of clients and has established himself as an expert in developing effective creative that drives conversions. From brand strategy to design to copywriting to video production, Steve is a multi-disciplinary creative with experience in every facet of creative development and execution. With a background in advertising and marketing, Steve brings a unique, strategic and results-oriented mindset to every creative execution.
Steve’s talents extend far beyond words and pictures. Steve immerses himself in the details of every business he serves. He will seek to understand, engage and compel your customers to take action. He will question assumptions and push boundaries. Steve knows that great design and messaging are key to engaging customers and driving sales, and he's committed to creating work that's not just beautiful, but effective. At the same time, Steve is always eager to test and iterate based on data and results. He is fueled by collaboration and uses it to push creativity forward and drive better outcomes.
Steve graduated from Pepperdine University with a degree in Advertising and Marketing. In his spare time, you'll find Steve on the pickleball courts of Pasadena, hiking the San Gabriel Mountains or watching his beloved Chicago Cubs.
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