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KQ2 Ventures

Unpacking
Our Expertise

The Blueprint to Success

1. Understanding your ideal customer

We start by understanding your ideal customer needs and pain points, analyzing your competition, establishing reasons to believe, and defining your unique selling proposition.

2. Optimizing the customer journey

We then make sure the entire customer journey, from prospect to paid customer, is optimized to maximize the ROI of every dollar spent in marketing: messaging, website conversion rate, product onboarding, email marketing, sales, and customer service.

3. Choosing effective marketing channels

We determine which marketing channels will be most effective in reaching your target audience. This may include a combination of digital and traditional marketing channels.

4. Smart testing budget allocation

Together, we determine a testing budget that allows us to gather enough data while keeping costs low. It could be as low as $5K for some channels but others like TV may need a higher spend.

5. Test and scale successful strategies

We conduct marketing acquisition tests and using the performance data and customer feedback, we scale up the successful strategies, re-test or discontinue the ineffective ones, and make necessary adjustments.

6. Assisting with internal marketing hiring and training

When the time is right, we can assist in hiring internal marketing resources and provide training to enable the transition of specific roles in-house as they evolve into full-time jobs suited for individuals with expertise in that domain.

Ready to checkmate your competition?

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